Reimagining Cape Cod's Travel Industry
Cape Cod has been a top tourism destination for decades, attracting visitors with its sandy beaches and beautiful, pristine environment. But in the current and post-COVID-19 era, what type of experience will be sought by travelers? Travel and tourism data expert Ted Sullivan joins this episode of the Policy Pod with some very revealing facts and figures that everyone involved in the industry needs to hear. Sullivan says the days of destination marketing for Cape Cod may have passed -- replaced with what he calls "place marketing." The concept is that Cape Cod should no longer just promote itself as a place to vacation, but should focus on a PLACE to live, work and play.